The Concept of Human Capital
Defining the Concept of Human Capital in the Context of HCM
The term human capital originated with Theodore Schultz (1961, 1981), who defined it by stating: “Consider all human abilities to be either innate or acquired. Attributes… which are valuable and can be augmented by appropriate investment will be human capital”. Within modern organizational theory, human capital represents the human element of an enterprise—its combined intelligence, skills, expertise, and innate or acquired capabilities.
Bontis et al. (1999) provide a comprehensive definition of human capital:
“Human capital represents the human factor in the organization; the combined intelligence, skills and expertise that gives the organization its distinctive character. The human elements of the organization are those that are capable of learning, changing, innovating and providing the creative thrust which if properly motivated can ensure the long-term survival of the organization”.
Scarborough and Elias (2002) emphasize that human capital is best understood as a “bridging concept” that defines the connection between human resource practices and business performance in terms of assets rather than mere processes. They note that human capital is dynamic, context-dependent, tacit, non-standardized, and embodied in people.
Key characteristics of human capital include:
- Worker Ownership and Discretionary Behavior: Davenport (1999) highlights that employees—not their employers—own their human capital, including innate abilities, personal energy, and behaviors. Workers make conscious choices regarding where, when, and how to contribute this capital, as well as the level of discretionary behavior (the effort, care, and innovation) they exert.
- Two-Way Value Exchange: Employment is a two-way exchange of value rather than a one-way exploitation of an asset by its owner.
- Tacit Knowledge and Flexibility: The competitive capability of human capital stems from the flexibility, creativity, and problem-solving capacities of individuals over time.
The Intellectual Capital Framework: Human, Social, and Organizational Capital
The concept of human capital operates within the broader construct of intellectual capital, which refers to the overall stocks and flows of knowledge available to an organization. Intellectual capital represents the intangible resources that, alongside physical and financial assets, determine the total market value of a business.
Intellectual capital is partitioned into three distinct yet interrelated components:
- Human Capital: The individual skills, knowledge, capabilities, and personal energy contributed by employees.
- Social Capital: The knowledge derived from internal and external networks of relationships. Putnam (1996) defines social capital as “the features of social life – networks, norms and trust – that enable participants to act together more effectively to pursue shared objectives”. The World Bank (2000) describes it as “the glue that holds them together”.
- Organizational (Structural) Capital: The institutionalized knowledge owned by the organization, stored in databases, manuals, intranets, and systems.
Schuller (2000) warns against focusing exclusively on human capital as an individual attribute, pointing out that doing so creates an unbalanced perspective that ignores how individual skills are deeply embedded in a complex web of social relationships and organizational structures.
Human Capital Theory and the Resource-Based View (RBV)
Human capital theory underpins the philosophy that investing in workforce skills, knowledge, and capabilities yields measurable improvements in performance, productivity, innovation, and flexibility.
This theory connects directly to Barney’s (1991) Resource-Based View (RBV) of the firm, which posits that sustainable competitive advantage is achieved when an organization possesses a pool of resources that competitors cannot easily replicate or substitute. Boxall (1996, 1999) refines this concept into three analytical layers:
- Human Capital Advantage: Attained by employing individuals with competitively valuable, non-imitable skills and tacit knowledge.
- Human Process Advantage: Attained by establishing evolved, hard-to-imitate internal processes, such as cross-departmental cooperation and management development.
- Human Resource Advantage: The overall superiority achieved by combining human capital advantage with human process advantage.
However, Davenport (1999) urges caution regarding the asset-based metaphor of human capital theory. He notes that treating workers as passive assets akin to machinery short-changes individuals and fails in practice, as knowledge workers increasingly operate as free agents who choose where to invest their talent.
Human Capital Management (HCM) as the Larger Context
Human Capital Management (HCM) serves as the strategic and analytical framework through which human capital is acquired, developed, measured, and reported. HCM is defined as an approach concerned with obtaining, analyzing, and reporting on data to guide value-adding strategic investment and operational decisions at corporate and front-line levels.
The defining feature of HCM is “management through measurement”. It treats people as value-adding assets and uses metrics to demonstrate that strategic investments in talent management, learning and development, and employee engagement drive organizational success.
The Accounting for People Task Force Report (2003) defined HCM as:
“An approach to people management that treats it as a high level strategic issue rather than an operational matter ‘to be left to the HR people'”.
John Sunderland, Executive Chairman of Cadbury Schweppes plc, noted:
“An organization’s success is the product of its people’s competence. That link between people and performance should be made visible and available to all stakeholders”.
The HCM vs. HRM Debate
A debate exists regarding the distinction between HCM and Human Resource Management (HRM). Mayo (2001) and Kearns (2005b) claim that HCM treats workers as value-adding assets, whereas HRM treats them as variable costs or overheads. Michael Armstrong disputes this claim, showing that foundational HRM literature (e.g., Beer et al. 1984, Fombrun et al. 1984, Storey 1989/1995, Torrington 1989) explicitly defines HRM as an asset-based philosophy.
However, Caldwell’s (2004) empirical survey revealed a significant implementation gap: while 89 per cent of respondents rated “managing people as assets” as their top policy priority, only 37 per cent reported making progress in implementing it. William Scott-Jackson also cautions that treating people strictly as financial assets depersonalizes them and risks undermining engagement. Thus, HCM does not replace HRM; rather, HCM complements and strengthens HRM by adding statistical rigor, measurement frameworks, and value-creation analytics.
Measuring Human Capital: Models, Analytics, and Statistical Metrics
To showcase the impact of human capital on corporate performance, HCM relies on rigorous measurement frameworks. Empirical research underscores the financial scale of human capital: a 2003 study by CFO Research Studies estimated that the value of human capital represents over 36 per cent of total revenue in a typical organization.
The sources highlight six primary measurement approaches and models:
- Watson Wyatt Human Capital Index (2001):
- Identified four major categories of HR practice linked to a 30 per cent increase in shareholder value creation:
- Total rewards and accountability: Linked to a 16.5 per cent increase in market value.
- Collegial, flexible workforce: Linked to a 9.0 per cent increase in market value.
- Recruiting and retention excellence: Linked to a 7.9 per cent increase in market value.
- Communication integrity: Linked to a 7.1 per cent increase in market value.
- Identified four major categories of HR practice linked to a 30 per cent increase in shareholder value creation:
- Mercer HR Consulting Organizational Performance Model:
- Developed by Nalbantian et al. (2004), this model assesses six elements (people, work processes, management structure, information/knowledge, decision-making, rewards).
- Uses Internal Labour Market Analysis to track historical employee data and identify gaps between required workforce capabilities and actual delivery.
- Andrew Mayo’s Human Capital Monitor:
- Calculates Human Asset Worth using the formula:
- Human Asset Worth = Employment Cost x Individual Asset Multiplier.
- The multiplier evaluates capability, potential to grow, personal contribution, and alignment with corporate values. Mayo identifies value added per person as a primary metric for inter-firm benchmarking.
- Calculates Human Asset Worth using the formula:
- Sears Roebuck / Engagement Model:
- Formulated by Rucci et al. (1998), the Employee-Customer-Profit chain shows that employee job satisfaction creates a “compelling place to work”, driving customer satisfaction (“compelling place to shop”), which produces shareholder value (“compelling place to invest”).
- Nationwide’s “Genome” model proved statistically that a 5 per cent increase in employee satisfaction with basic pay generated a 0.5 per cent increase in customer satisfaction, which yielded a 2.3 per cent increase in personal loan sales.
- The Balanced Scorecard (Kaplan & Norton 1992, 1996):
- Evaluates organizational performance across four perspectives: Financial, Customer, Internal Business Processes, and Innovation/Learning (People).
- A survey by Deloitte & Touche and Personnel Today (2002) found that 32 per cent of large UK companies utilize the Balanced Scorecard methodology.
- The EFQM Model of Quality:
- Evaluates how leadership drives policy/strategy, people management, resources, and processes to achieve customer satisfaction, people satisfaction, societal impact, and business results.
Sources: Armstrong, Michael. A Handbook of Human Resource Management Practice. 10th ed., Kogan Page, 2006.