The Aims and Policy Goals of HR Management
A Strategic Approach to The Management of an Organization’s Most Valued Assets
Human Resource Management (HRM) is defined as a strategic and coherent approach to the management of an organization’s most valued assets—the people working there who individually and collectively contribute to the achievement of its objectives. John Storey conceptualizes HRM as a set of interrelated policies underpinned by a distinct ideology and philosophy, constituted by four core aspects: a particular constellation of beliefs and assumptions, a strategic thrust informing people management decisions, the central involvement of line managers, and reliance upon specific “levers” to shape the employment relationship.
HRM operates through an overarching HR system that integrates HR philosophies (guiding values), HR strategies (directional intentions), HR policies (operational guidelines), HR processes (formal procedures), HR practices (informal supervisory methods), and HR programmes (structured implementation initiatives). Becker and Gerhart classify these components into three analytical levels: system architecture (guiding principles), policy alternatives, and operational processes and practices. Within this structural framework, the aims and policy goals of HRM establish both the strategic vision and the practical benchmarks required to optimize human capability.
The Core Aims of Human Resource Management
The overarching purpose of HRM is to ensure that the organization is able to achieve success through people. As Ulrich and Lake remark: “HRM systems can be the source of organizational capabilities that allow firms to learn and capitalize on new opportunities”. The handbook details seven specific aims that define this overarching purpose:
- Organizational Effectiveness: Distinctive human resource practices shape the core competencies that determine how firms compete. Cappelli and Crocker-Hefter emphasize that “distinctive human resource practices shape the core competencies that determine how firms compete”. HRM strategies aim to support programmes for organizational effectiveness by developing policies in knowledge management, talent management, and creating “a great place to work”. This represents what Purcell et al. describe as the “big idea”—a “clear vision and a set of integrated values”.
- Human Capital Management (HCM): Human capital represents the prime asset of an organization. Bontis et al. define human capital as “the human factor in the organization; the combined intelligence, skills and expertise that give the organization its distinctive character”. HRM aims to ensure the organization obtains and retains a skilled, committed, and well-motivated workforce by assessing future needs, offering continuous development, operating rigorous recruitment, and deploying performance-contingent incentive compensation systems. HCM reinforces HRM by introducing “management through measurement” to guide strategic investment.
- Knowledge Management: Defined by Scarborough et al. as “any process or practice of creating, acquiring, capturing, sharing and using knowledge, wherever it resides, to enhance learning and performance in organizations”. HRM aims to support the creation and dissemination of firm-specific knowledge and skills stemming from organizational learning processes.
- Reward Management: Aims to enhance employee motivation, job engagement, and organizational commitment by introducing policies and processes that ensure people are valued and rewarded for their contributions, accomplishments, and skill/competence levels.
- Employee Relations: Aims to foster a climate where productive, harmonious relationships are sustained through genuine partnerships between management, employees, and trade unions.
- Meeting Diverse Needs: Aims to develop and implement policies that balance stakeholder interests while catering to a diverse workforce, accounting for individual and group differences in personal needs, work style, aspirations, and equal opportunities.
- Bridging the Gap Between Rhetoric and Reality: Research by Gratton et al. revealed a wide disjunction between aspirational HR rhetoric and practical reality (“theory in use”) due to short-term business pressures, lack of line management support, inadequate supporting infrastructure, and limited resources. An overarching aim of HRM is to bridge this gap by converting intentions into sustained action, recognizing that front-line managers are the operational agents who “bring HR policies to life”.
Caldwell’s 12 Policy Goals of HRM
Synthesizing the foundational models, aims, and broader definitions of HRM, Caldwell distilled 12 core policy goals that define the operational imperatives of the discipline:
- Managing people as assets that are fundamental to the competitive advantage of the organization.
- Aligning HRM policies directly with business policies and overarching corporate strategy.
- Developing a close fit of HR policies, procedures, and systems with one another (horizontal integration or “bundling”).
- Creating a flatter and more flexible organization capable of responding more rapidly to environmental and market changes.
- Encouraging teamwork and cross-boundary cooperation across internal organizational units.
- Creating a strong customer-first philosophy throughout the entire enterprise.
- Empowering employees to manage their own learning and self-development.
- Developing reward strategies designed specifically to support a performance-driven culture.
- Improving employee involvement through enhanced internal communication channels.
- Building greater employee commitment to the organization’s mission and values.
- Increasing line management responsibility for implementing HR policies on the front line.
- Developing the facilitating role of managers as enabling coaches rather than autocratic controllers.
Empirical Evidence, Statistical Benchmarks, and Organizational Impact
Extensive empirical research confirms a direct statistical connection between achieving structured HRM aims/policy goals and driving firm performance:
- The Implementation Gap (Caldwell, 2004): A survey on HR policy progress revealed a sharp contrast between intent and execution: while 89 per cent of respondents identified “managing people as assets which are fundamental to the competitive advantage of the organization” as their top policy goal, only 37 per cent reported making progress in implementing it.
- High-Commitment Steel Mill Impact (Arthur, 1990–1994): Data from 30 US steel strip mills established that steel mills operating a high-commitment HR strategy achieved significantly higher labor productivity and lower scrap rates than those using a control strategy.
- High-Performance Work Systems (Huselid & Becker, 1995–1996): Huselid’s study of 968 US firms proved that productivity is driven by motivation, while financial performance is driven by aligning skills, motivation, and organizational structure. A subsequent standardized index across 740 firms demonstrated that higher HPWS index scores yielded economically and statistically superior financial performance.
- Profitability and Productivity Drivers (Patterson et al., 1997): Examining UK manufacturing establishments, researchers found that HR practices explained 19 per cent of the variation in profitability and 18 per cent of the variation in productivity, with skill acquisition/development and flexible job design acting as the most significant drivers.
- Market Value Creation (Watson Wyatt Human Capital Index, 2001): Identified four key categories of HR practice linked to a 30 per cent increase in market value creation: total rewards and accountability (16.5%), a collegial, flexible workforce (9.0%), recruiting/retention excellence (7.9%), and communication integrity (7.1%).
- Employee Attitudes and Fairness (Guest & Conway, 1997): A stratified random sample of 1,000 workers established that a higher number of progressive HR practices directly correlated with higher ratings of fairness, trust, job security, and job satisfaction, contradicting radical academic critiques.
- Workplace Well-Being (WERS 2004/2005): Surveying 21,624 UK employees across 700,000 workplaces revealed that 72 per cent were satisfied with the work itself, 69 per cent felt content, and 70 per cent cited pay as a primary priority, though job-related well-being was notably higher in smaller organizations.
- HR Functional Benchmarks (IRS, 2004): Survey data across 128 organizations revealed an average ratio of 1 HR practitioner for every 109 employees, with HR functions allocating 20 per cent of their time to strategic activities, 40 per cent to administration, 30 per cent to internal consultancy, and 10 per cent to other tasks.
The Larger Context: Hard vs. Soft HRM, Line Management, and Contingency
Within the wider framework of Armstrong’s text, the aims and policy goals of HRM operate across key theoretical dualities and operational contexts:
- “Hard” vs. “Soft” HRM:
- “Hard” HRM (Storey, Guest, Legge) treats workers as economic factors, variable costs, or commodities to be acquired, deployed, and exploited rationally for maximum business return and competitive advantage.
- “Soft” HRM traces its roots to the human-relations movement, viewing employees as valued assets and sources of competitive advantage through their skill, adaptability, and commitment, seeking to win their “hearts and minds”. Truss observed that “even if the rhetoric of HRM is soft, the reality is often hard, with the interests of the organization prevailing over those of the individual”.
- The Critical Role of Front-Line Managers: The sources emphasize that “HRM does not belong to HR specialists alone”; it belongs to line managers and the workforce. Front-line managers handle operational people management duties (absence management, appraisals, coaching, discipline) and are the ones who ultimately “bring HR policies to life”. HR specialists must provide guidance without creating a “dependency culture” that strips line managers of their direct supervisory authority.
- Contingency Theory and Strategic Fit: Contingency theory dictates that definitions of aims, policies, and strategies are valid only if related to the specific circumstances of the organization. It stresses the need to achieve “fit” between the firm’s strategy, culture, technology, and external environment on the one hand, and its internal structures and HR practices on the other.
Sources: Armstrong, Michael. A Handbook of Human Resource Management Practice. 10th ed., Kogan Page, 2006.